How Work Works | European Creative Hubs forum in Belgrade

Coconat is very honored to be a delegate at the How Work Works – European Creative Hubs forum in Belgrade.


Press Release, and all visual elements from the organizers:
9 September 2016, Belgrade-Brussels


Nova Iskra and the consortium partners of the European Creative Hubs Network project announce a three-day international forum titled “How Work Works”, from 22 to 24 September, in Belgrade. The event will gather about 100 hub organisations from across Europe, Serbia and the region. The rich program will also host lectures from some of the leading educational organisations from the field of creativity – Fabrica from Italy and Hyper Island from Sweden.

The international forum How Work Works is part of the European Creative Hubs Network project initiated by the British Council, in which Nova Iskra participates together with partners from Greece (Bios), Spain (Factoria Cultural), Germany (betahaus), the United Kingdom (Creative Edinburgh), Belgium (EBN) and Portugal (ADDICT). More than 150 delegates, hub leaders and a number of European and regional stakeholders will come together in Belgrade, during the first of three planned fora, in order to map the European eco-system of hubs active in the fields of culture and creativity, education, and entrepreneurship, and support their networking, knowledge exchange and capacity building.

The main part of the forum program will be held on the 23rd and 24th of September at the Yugoslav Film Archives, and will showcase keynote lectures, study cases, panel discussions, networking activities and several side events. The three main sessions are dedicated to the questions of space, community and business models of creative hubs. As a part of each session, three organisations will be presented, and then take part in a short panel discussion. The program will also host a lecture by professor Jovan Čekić (Faculty of Media & Communications Belgrade), while theatre director Paul Bourne (Cambridge Business School) will guide the participants through an interactive action that explores the nature of networking, communication and creative thinking. Those present at the opening will be addressed by Michael Davenport, Ambassador of the Delegation of the EU to Serbia.

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The conference will be attended by managers of some of Europe’s leading creative hubs from more than 25 countries, including betahaus (Berlin & Sofia), Waag Society (Amsterdam), Taktal (Glasgow), Creative Edinburgh (Edinburgh), Factoria Cultural (Madrid), Sektor5 (Vienna), Todos (Lisboa), Cable Factory (Helsinki), Stpln (Malmö), The Roco (Sheffield), The Trampery (London), La Vallée (Brussels), Bios/Romantso (Athens), Republikken (Copenhagen), Poligon, Roglab (Ljubljana), MOB makerspace (Barcelona), Atölye Labs (Istanbul), The Fusebox (Brighton), Frappant (Hamburg), Design Terminal (Budapest) as well as numerous others, including all relevant local and regional initiatives.

Through its central theme and question – How work works – the forum will investigate the shifting paradigm of work as seen through the prism of creative hubs, bearing in mind that these organisations have a key role in supporting young entrepreneurs and creative people across the continent and the development of local creative industries. A special publication produced for the occasion – How Work Works: An inventory of effects – will be presented at the conference. It gathers seven critical texts dealing with the ongoing changes in the field of labour, by authors from Serbia, United Kingdom and United States, including visual contributions by the Belgrade-based artist Dušan Rajić.

The conference is closed for the public, but interested audience will have a chance to follow the soft opening of the conference on Thursday, 22 September at 7 PM at Bitef theatre. On this occasion, two lectures will be held by the representatives of Europe’s leading educational platforms from the field of creativity – Fabrica ( ) and Hyperisland (

Sam Baron, creative director of Fabrica (“the communication research centre” that was founded in 1994 by the Benetton group and housed in an impressive complex that was designed by the renowned architect Tadao Ando) will address the methodology and the number of outstanding and award-winning projects realised at this leading European centre for design. Jon Barnes from Hyperisland, on the other hand, will dedicate his lecture Organisational Evolution to the modern organisations and innovative strategies for their development and survival in the light of great social and economic changes.

The European Creative Hubs Network project is co-funded by the European Commission, while the How Work Works forum is realised with the support of Ministry of Culture and Media of Republic of Serbia and other local partners.  /